At TurnerDuckworth, I contributed to the redesign of Campbell's by creating a concept during the development stages that seamlessly integrated a soup bowl into the iconic red-and-white split of the brand's visual identity. This concept not only preserved the heritage of the design but also brought focus to the product itself, showcasing the soup in an inviting and modern way.
A soup bowl woven into the iconic red-and-white split — preserving 150 years of heritage while bringing the product front and centre.
