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Samsung Ultra

Campaign creative for the Samsung Galaxy S22 Ultra launch — a device built for creators who demand the most. The work positioned the Ultra as a precision instrument, pairing dramatic product photography with kinetic typography and bold color plays to capture the phone's uncompromising power.

CreditCheil Worldwide
TypeCampaign / Art Direction
Sketches
Colored
Colored sketch — autumn foliage Colored sketch — green foliage

Final Campaign
Samsung Galaxy Ultra — final campaign

Built for those who demand the most — a campaign that matched the Ultra's ambition with equal creative intensity.

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