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Oreo Seasonal Packaging

Limited-edition seasonal packaging for Oreo — two holiday moments that bring joy and celebration to an iconic cookie. Valentine's Day leans into romantic whimsy with candy-heart palettes and playful illustration, while Easter translates springtime into pastel tones and hidden egg-hunt details. Each release turns the familiar blue Oreo package into a shareable moment built for its season.

Credit360i
TypePackaging Design / Limited Edition
Valentine's Day2022
Concept 1
Concept 2
Final Produced Packaging
Oreo Valentine's fudge-covered cookies tin Oreo Valentine's heart-shaped box
Next season
Easter
From the candy-hearts of February to the pastel eggs of April — the second instalment of Oreo's seasonal packaging program.
Easter2022
Initial Presented Concepts
Concept A
Concept A — illustrated egg tin Concept A — illustrated eggs lineup
Concept B
Concept B — patterned eggs tin Concept B — patterned eggs lineup

Final Produced Packaging
Oreo Easter bunny egg packaging Oreo Easter fudge-covered cookies tin

Spring in a package — seasonal packaging that hid Easter egg surprises in every detail of the design.

Next project
Milagros