A brand identity refresh for Newman's Own, honoring the beloved founder's legacy while modernizing the visual system for contemporary retail environments. The work focused on bringing cohesion across a large and diverse product portfolio while preserving the irreverent, warmhearted spirit that has defined the brand for decades.
Honoring four decades of Paul Newman's legacy — bringing cohesion to a sprawling portfolio while keeping the warmth and irreverence that made the brand iconic.
