QueRicaVida is a General Mills website focused on Latin American meals and culture. The rebrand was deeply rooted in Latin energy, drawing inspiration from traditional colors and patterns that evoke vibrancy and heritage. The new color palette features bright yellows, lively blues, and playful pinks, creating an energetic and inviting visual identity — complemented by expressive typography, layered collage elements, and an illustration style reminiscent of handwritten recipes passed down through generations.
A celebration of Latin American culture with authenticity, energy, and a touch of tradition — making the culinary experience both engaging and memorable.
